SEO Foundations

Search Engine Optimization (SEO) is the practice of increasing a website's visibility on search engines. It's a blend of technical strategies, content relevance, and user experience improvements to drive organic traffic.

Search algorithms are constantly evolving. Google uses over 200 factors in their algorithm, including site speed, backlinks, and mobile-friendliness. Staying updated with these changes is crucial for effective SEO.

Effective keyword research involves analyzing the terms users enter into search engines. Long-tail keywords, though less common, can drive targeted traffic with higher conversion potential due to their specific nature.

Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines underscore the importance of high-quality content. Sites with thorough, well-researched, and user-helpful content are rewarded with higher search rankings.

Backlinks, links from other websites to yours, are a vote of confidence in your content's quality. A strong, natural backlink profile can significantly boost your site's authority and rankings.

Technical SEO includes website and server optimizations that help search engine spiders crawl and index your site more effectively. This includes structured data, proper use of tags, and a clean site architecture.

Since 2019, Google has prioritized mobile-first indexing, meaning the mobile version of a site is considered the primary version. Ensuring your site is mobile-friendly is now more important than ever before.