Defining Online Reputation
Online reputation is the perception that people have about a brand or person based on their online presence. It's shaped by content, reviews, social media activity, and search engine results.
Importance of Reputation Management
88% of consumers trust online reviews as much as personal recommendations. A single negative article can cost a company up to 22% of potential customers.
Monitoring Your Online Presence
Continuous monitoring of online presence is crucial. Tools like Google Alerts, Social Mention, and Brand24 provide real-time alerts on brand mentions across the web, enabling proactive management.
The Power of Responses
Responding to reviews can lead to a 19% increase in customer spending, according to a RevenueJump study. It shows engagement and commitment to customer satisfaction, impacting reputation positively.
SEO and Reputation
Search Engine Optimization (SEO) influences reputation. A well-optimized website can outrank negative content. Also, 75% of users never scroll past the first page of search results, highlighting the need for a strong SEO strategy.
Leveraging Social Proof
Social proof in the form of testimonials, case studies, and user-generated content can enhance credibility. 63% of consumers are more likely to purchase from a site with product ratings and reviews.
Crisis Management Tactics
In a crisis, timely and transparent communication is key. A well-crafted response can turn a negative situation into a display of integrity and reliability, which can actually enhance trust in the brand.
What forms online reputation perception?
Offline behavior and attire
Online presence and activity
Financial reports alone
Company
