Introduction to Consent Mode

Google Tag Manager introduced Consent Mode to help businesses adjust to privacy regulations. It enables user consent to be considered when firing tags.

Consent Mode works with analytics and advertising tags. It uses 'ad_storage' and 'analytics_storage' cookies to process user preference and modifies tag behavior accordingly.

Version 2 offers granular control. It integrates more deeply with tag settings, allowing for refined data collection based on user consent levels.

The update enhances data accuracy when users partially consent. It ensures that essential metrics are retained without compromising user privacy.

Consent Mode V2 seamlessly integrates with Google Analytics 4, facilitating privacy-compliant analytics and audience insights even with restricted data collection.

The new version includes advanced settings for timeouts and consent states, giving webmasters improved flexibility and control over the tagging process.

Google provides additional JavaScript APIs for Consent Mode, enabling developers to programmatically adjust consent signals based on user interactions.