Color Theory Fundamentals

Color Theory is a science and art guideline to use color effectively. Its principles can provoke emotion and action, influencing design significantly.

Developed by Sir Isaac Newton in 1666, the color wheel is foundational in understanding color relationships. Primary, secondary, and tertiary hues are its basic components.

By combining colors with pleasing contrasts, like complementary or analogous schemes, designers achieve balance that's visually appealing and often found in nature.

Colors have significant psychological effects. For instance, blue can evoke trust, while red can increase appetite, a reason it's widespread in food branding.

Colors carry different meanings across cultures. While white signifies purity in some places, it's a color of mourning in others, affecting global design strategies.

90% of snap judgments about products can be based on color alone. Marketers use color to influence consumer emotions and perceptions towards brands.

Color trends evolve, influenced by societal shifts, technology, and environmental factors. They can dictate design choices in various industries year by year.

Red makes food taste sweeter! Studies show red plates can enhance the sweetness perception of foods and drinks.