Introduction to Pega Systems
Pega Systems is a leader in cloud software for customer engagement and operational excellence. Founded in 1983, it's best known for developing software for Customer Relationship Management (CRM) and Business Process Management (BPM).
Key Pega Platform Features
Pega's platform offers app development with no-code and low-code, real-time AI, end-to-end automation, and cloud choice. This versatility enables rapid response to market changes and customer needs.
Unique Selling Proposition
Pega's USP lies in its 'model-driven' approach, allowing business users to develop applications and automate processes without extensive coding, bridging the gap between business and IT.
Pega's Strategic Applications
Pega offers strategic applications for marketing, sales, and service. It uniquely provides decisioning capabilities that help in personalizing customer interactions based on real-time analytics.
Adaptive, Predictive Analytics
Pega's adaptive analytics continuously learns from customer interactions, enabling predictive analytics to anticipate future customer needs and business outcomes with impressive accuracy.
Pega provides tailored solutions for various industries like healthcare, finance, insurance, and manufacturing, addressing industry-specific challenges with customized automation and process efficiencies.
Pega set a world record for the fastest enterprise application development, delivering a fully functional application in just 7 minutes and 45 seconds, showcasing Pega's efficiency and speed.