Understanding Indian Communication Models: Sadharanikaran and Rasa Theory

Communication theories offer frameworks for understanding information sharing. The Sadharanikaran model, rooted in Indian philosophy, emphasizes mutual understanding and shared experiences.

Developed by Binod Agarwal and V. S. Gupta, the Sadharanikaran model focuses on achieving 'Sadharnikaran'—commonness between sender and receiver through shared cultural and social values.

The Natyashastra, attributed to sage Bharata, is an ancient Indian treatise describing the performing arts. It codifies theatre, dance, and music, and outlines the Rasa Theory fundamental to Indian aesthetics.

Rasa Theory, integral to Natyashastra, proposes eight emotional states or 'Rasas' that performances should evoke: love, humor, sorrow, anger, heroism, terror, disgust, and wonder, with a ninth, peace, added later.

Each Rasa in the Rasa Theory corresponds to a mood in the audience, influencing their engagement. Understanding these emotions can enhance communication by resonating with the audience's feelings.

The Sadharanikaran model and Rasa Theory intersect by recognizing the importance of shared experiences and emotions in effective communication, vital for preserving cultural continuity.

Combining traditional models like Sadharanikaran with the emotional depth of Rasa Theory offers a holistic communication approach, acknowledging cultural specificity in universal human interactions.