Burger King's Founding
Established in 1954, Burger King was founded by James W. McLamore and David Edgerton in Miami. Initially named Insta-Burger King, it started with the Insta-Broiler for cooking burgers.
Whopper Introduction
The signature Whopper debuted in 1957, priced at 37 cents. It was marketed as a larger burger, offering more for the customer's money compared to competitors.
Ownership Changes
Burger King has changed ownership multiple times. Notably, it was owned by Pillsbury in 1967, and later by Diageo, before being sold to 3G Capital in 2010.
Advertising Milestones
The 'Have It Your Way' campaign in the 1970s set Burger King apart by emphasizing personalized orders. It was a stark contrast to the inflexible menus of rivals.
Innovative Expansion
Burger King pioneered the 'kitchen-less' franchise model, where independently owned stores could receive complete meals from a central commissary, streamlining operations.Unusual Menu Item
In Japan, Burger King once offered a black burger with black cheese and sauce, colored with squid ink and bamboo charcoal.
Who co-founded Burger King in 1954?
David Edgerton and James McLamore
Ray Kroc and James McLamore
James McLamore alone
Company
