The Evolution of Burger King: From Insta-Burger King to Global Franchise

Burger King was founded in 1953 as Insta-Burger King. A year later, due to financial difficulties, it was purchased by its two Miami-based franchisees, James McLamore and David Edgerton, who renamed it Burger King.

The Whopper was introduced in 1957, a time when most competitors were selling standard-sized burgers. This larger burger, costing 37 cents, was an instant success and became BK's flagship product.

Throughout its history, BK has had ownership changes, influencing its corporate direction. It was once owned by Pillsbury, Grand Metropolitan, and even had a period under the ownership of 3G Capital.

Burger King operates in over 100 countries. The company used master franchisee agreements which allow companies to own the rights to a territory and create their own policies for market growth.

Burger King is known for bold marketing strategies. Their campaigns often leverage pop culture and social media, like the ‘Subservient Chicken’ viral campaign and interactive Facebook campaigns.

Responding to changing consumer preferences, Burger King launched the Impossible Whopper in 2019. This plant-based burger catered to vegetarians, vegans, and meat-eaters interested in sustainable options.

Like many fast-food chains, Burger King has a 'secret menu' with items like the 'Suicide Burger'. These unofficial items are created through custom orders and have gained popularity through word of mouth and social media.

In 2019, BK placed blank billboards with just GPS coordinates, leading curious customers to hidden pop-up restaurants.