Miele's Humble Beginnings
Founded in 1899 by Carl Miele and Reinhard Zinkann, Miele started in Herzebrock, Germany. Their first products were cream separators, butter churns, and washing machines. The motto 'Immer besser' (Always better) has guided their innovation since the beginning.
Early Innovations and Expansion
By 1927, Miele expanded into vacuum cleaners and automobiles. Surprisingly, they produced 143 automobiles between 1912 and 1914. World War I halted car production, but Miele continued to innovate in household appliances.
Post-War Resilience and Growth
After WWII, Miele resumed production with a focus on household appliances. They introduced the first European dishwasher in 1929, and the first fully automatic washing machine in 1956. Their relentless innovation maintained their market leadership.
Global Market Leader
Today, Miele is a global leader with subsidiaries in nearly 50 countries. They are renowned for their high-quality products and sustainability efforts. Miele appliances are known for lasting 20 years, surpassing industry standards.
Commitment to Sustainability
Miele is committed to sustainability, aiming to reduce their carbon footprint by 50% by 2030. They use recycled materials and promote energy-efficient products. Their dedication to eco-friendly practices is as strong as their commitment to quality.A Surprising Vehicle
Miele once produced an electric bike in 1930, far ahead of its time, showcasing their early commitment to innovation beyond household appliances.
Where was Miele founded?
Herzebrock, Germany
Berlin, Germany
Munich, Germany
Company