7/11: Origin Story
Founded in 1927, 7/11 started as a humble ice house in Dallas, Texas. It pioneered the convenience store concept, evolving from selling ice blocks to offering groceries, beverages, and more.
Name's Historical Basis
The store name '7/11' reflects its original hours of operation—7 a.m. to 11 p.m. This was unprecedented during the 1940s, as it extended beyond traditional retail hours.
ATM Revolution Begins
In 1984, 7/11 became a trailblazer by hosting the world's first-ever ATM, marking a significant shift in banking and shopping convenience for customers worldwide.
Global Expansion
7/11’s global reach is impressive, with over 71,000 stores in 17 countries. Japan boasts the highest number of stores, surpassing even the United States.
Innovative Private Label
7/11 isn't just about snacks and drinks; it has its private-label line of quality products including wine, electronics, and health goods, often surprising consumers with its diversity.
Iconic Slurpee Story
The Slurpee, a 7/11 icon, was accidentally created in the 1950s and has since become a cultural phenomenon, with millions sold worldwide every year.
24/7 Operations
Many 7/11 stores now operate 24/7, catering to the modern consumer's lifestyle. This change has solidified its status as a go-to destination for convenience around the clock.
Unexpected Monopoly
7/11 sells more wine than any other retailer in Japan, surprising given its convenience store origins.