The History of Toblerone: Switzerland's Iconic Chocolate

Toblerone's Swiss Beginnings
Toblerone's Swiss Beginnings
In 1908, Toblerone was born in Bern, Switzerland. Created by Theodor Tobler and Emil Baumann, it combined honey, almond nougat, and chocolate in a unique triangle shape, inspired by the Swiss Alps.
Innovative Shape and Design
Innovative Shape and Design
Toblerone's distinctive triangular packaging was inspired by the Matterhorn mountain. The product's name is a portmanteau of 'Tobler' and 'torrone', the Italian word for nougat, reflecting its signature ingredient.
Trademarked High-Quality Recipe
Trademarked High-Quality Recipe
In 1909, Toblerone's recipe was patented, ensuring its unique taste remained exclusive. The chocolate's high-quality standards and production process have been carefully maintained over the years.
Hidden Bear Symbolism
Hidden Bear Symbolism
The Toblerone logo hides the image of a bear, symbolizing the city of Bern, known as the 'City of Bears'. This subtle nod to its origins is a clever touch of branding.
World War Impact
World War Impact
Despite World War I and II's economic hardships, Toblerone managed to sustain production and even remained a luxury item enjoyed by many during these tough periods.
Global Expansion
Global Expansion
Toblerone's popularity soared internationally after the Swissair started offering miniature versions to its First Class passengers in the 1960s, making it a symbol of Swiss excellence worldwide.
Contemporary Changes
Contemporary Changes
In 2016, Toblerone faced criticism for changing its iconic shape to reduce weight amidst rising production costs. This move sparked discussions about preserving traditional confectionery's integrity.
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Who co-created Toblerone in 1908?
Milton Hershey
John Cadbury
Theodor Tobler