Butterball: A Brand Overview
Butterball is a brand synonymous with turkey products in the United States. Founded in 1954, it's the largest producer of turkey products and an authority on turkey preparation.
Name's Origin Story
The Butterball name originated from the broad breast and plump, round shape of their turkeys, resembling a 'butterball'. The name quickly became a signature of quality and taste.
Innovative Turkey Processing
Butterball revolutionized turkey production by being the first to introduce deep basting, ensuring their turkeys remained moist and flavorful, setting a new standard for the industry.
Thanksgiving Hotline Assistance
Since 1981, the Butterball Turkey Talk-Line has helped countless home cooks during Thanksgiving, offering expert advice on cooking the perfect turkey via a toll-free call.
Year-Round Product Range
Beyond whole turkeys, Butterball offers a diverse product line including deli meats, sausages, bacon, meatballs, and even turkey burgers, catering to a variety of preferences.
Sustainability and Welfare
Butterball is committed to animal care and sustainability. It implements responsible practices to reduce environmental impact and ensure the welfare of their turkeys.
International Expansion
Though quintessentially American, Butterball has expanded internationally, providing turkey products to consumers worldwide, adapting to global tastes and dietary needs.
Turkey's Hotline Origin
The Butterball Turkey Talk-Line idea was inspired by a radio show call-in segment in 1981, leading to one of the first-ever food helplines.