Introduction to Lifecycle
The product lifecycle of filmed entertainment begins with development. This phase involves scriptwriting, securing talent, and obtaining financing. It's a high-risk stage, shaping the project's potential success.
Pre-Production Planning
Pre-production involves finalizing the script, casting, location scouting, and set design. It's critical for budgeting and scheduling, setting the stage for smooth filming and ensuring that production values are met.
Production Execution
The production phase is where the magic happens. Scenes are filmed, and the director's vision comes to life. Surprisingly, this phase can be as short as a few weeks for smaller projects.
Post-Production Magic
Post-production is where raw footage transforms into a polished product. It includes editing, visual effects, and sound design. Did you know this phase can take longer than the actual filming?
Marketing and Distribution
Marketing creates buzz, while distribution ensures the film reaches audiences. Intriguingly, a film's marketing budget can rival or exceed its production costs, highlighting its significance to success.
Exhibition and Sales
The exhibition is the film's theatrical release, followed by sales through various platforms. Nowadays, a film's life extends beyond theaters to streaming services, creating a longer revenue tail.
Ancillary Revenue Streams
Beyond box office sales, films generate revenue from merchandise, licensing, and syndication rights. Surprisingly, some films earn more from these ancillary markets than from traditional theater releases.
What initiates the film lifecycle?
Marketing campaigns
Development phase
Theatrical release
Company
