Kodak's Historical Dominance
Kodak once commanded 90% of film sales and 85% of camera sales in the US. Their market control was so pervasive, 'Kodak moment' became synonymous with a moment worth capturing.
Digital Disruption Ignored
Despite inventing the first digital camera in 1975, Kodak shelved the technology, fearing it would cannibalize film sales, missing the chance to lead the digital revolution.
Struggle and Bankruptcy
Failing to adapt to digital trends, Kodak filed for bankruptcy in 2012. This downfall was a stark contrast to their peak market value of $30 billion in the 1990s.
Pivoting to Printing
Post-bankruptcy, Kodak pivoted to commercial printing and imaging. They've focused on enterprise services, including digital printing technology, demonstrating resilience and adaptability.
Unexpected Cryptocurrency Foray
In 2018, Kodak announced KODAKCoin, a blockchain-based photo rights management platform, surprising investors and marking a new, unexpected direction in their digital journey.
Current Digital Strategy
Today, Kodak continues its transformation, emphasizing software and advanced materials, including functional printing for touch screens and flexible sensors, aligning with modern technological demands.
Kodak's Lessons Learned
Kodak's story teaches the importance of embracing innovation, even at the risk of self-disruption. It's a cautionary tale and a beacon of hope for corporations facing digital transformation.Kodak's Moon Secret
NASA used Kodak film to capture the historic 1969 moon landing, making Kodak a silent partner in this monumental event.
What was Kodak's peak market value?
$10 billion in the 1980s
$30 billion in the 1990s
$50 billion in the 2000s
Company
