Birth of Cocktails
The cocktail concept originated in the early 1800s. Originally a mix of spirits, sugar, water, and bitters, it was a morning drink for the stomach, head, or spirit.
Old Fashioned's Genesis
The Old Fashioned evolved from the 'whiskey cocktail' at Louisville's Pendennis Club in the 1880s, perfected for distiller James E. Pepper.
A Name Is Born
The term 'Old Fashioned' originated as drinkers requested their whiskey cocktails the 'old-fashioned way' without added liqueurs.
Prohibition's Unintended Boost
Prohibition (1920-1933) ironically popularized the Old Fashioned, as quality spirits were scarce, and the cocktail's sugar and bitters helped mask inferior alcohol.
Old Fashioned Renaissance
The cocktail renaissance of the 2000s revived the Old Fashioned, emphasizing quality ingredients and classic preparation methods.
Global Footprint
The Old Fashioned's simplicity made it universally adaptable, leading to global variations with local spirits and garnishes.
Don Draper's Influence
AMC's 'Mad Men' (2007-2015) featured Don Draper's preference for Old Fashioneds, sparking a resurgence in its popularity among a new generation.Unexpected Medicinal Origins
Before cocktails, bitters were used as medicine for stomach ailments, making early cocktails a form of health tonic.
What's a cocktail's original purpose?
Evening relaxation drink
Masking inferior alcohol taste
Morning stomach, head remedy
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