Nike's Humble Beginnings
Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger.
First Shoe Innovation
Bowerman, Nike's co-founder, created the first Nike shoe outsole using his wife's waffle iron, leading to the iconic Waffle Trainer in 1974.
Swoosh Symbolism
The famous Nike Swoosh, designed by Carolyn Davidson for just $35, symbolizes the wing of the Greek goddess Nike, representing speed, movement, power, and motivation.
Just Do It Campaign
Launched in 1988, Nike's 'Just Do It' campaign was inspired by the last words of a notorious criminal, becoming one of the most successful advertising slogans.
Air Jordan Phenomenon
The partnership with Michael Jordan in 1984 led to the Air Jordan brand, a cultural phenomenon that revolutionized both the basketball shoe market and sneaker culture.
Environmental Initiatives
Nike introduced the Reuse-A-Shoe program in 1993, recycling worn-out sneakers into playground and athletic surfaces, pioneering corporate environmental responsibility.
Innovative Technology
Nike consistently pushes boundaries, with advancements like self-lacing shoes inspired by 'Back to the Future' and Flyknit technology for lightweight, environmentally friendly footwear.Unexpected Nike Origins
Nike's original logo was a fish, reflecting Blue Ribbon Sports' focus on track and field athletes.
What year was Nike founded?
1964 as Blue Ribbon Sports
1974 as Waffle Trainer Co.
1988 with 'Just Do It'
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