Origin of Air Jordans
Air Jordans were first released in 1985, created for Michael Jordan by Nike. Despite initial NBA bans due to color regulations, they gained monumental popularity, forever changing sneaker culture.
Designer Peter Moore
The original Air Jordan I was designed by Peter Moore. His design not only revolutionized basketball sneakers but also introduced the iconic 'Jumpman' logo, a silhouette of Michael Jordan.
Expensive Air Jordan II
The Air Jordan II was unique for its luxury. Made in Italy, it featured fine materials and was the first Nike shoe to not display the company's name or Swoosh logo.
Banned Air Jordan Commercial
Nike capitalized on the NBA ban of the Air Jordan I with a commercial stating the shoes were 'banned' for giving an unfair advantage, significantly boosting their allure and sales.
Air Jordans and Films
The Air Jordan VI gained fame off the court after appearing in the classic film 'Space Jam'. This moment further cemented Air Jordans in pop culture and sparked movie-themed releases.
Collaborations and Hype
Air Jordan collaborations with artists and designers, like the Air Jordan IV 'Eminem' and 'Travis Scott', have created some of the most sought-after and expensive sneakers in the market.
Nike has begun integrating sustainability into Air Jordans, releasing the 'Space Hippie' with recycled materials. This move reflects a shift towards eco-friendliness in sneaker production.